Erick Castillo     Art Direction







Advertising Art Director 
and Brand Designer based 
in Mexico City.



























©2025










Singing Is Living

The renowned Mexican singer and celebrity Alejandro Fernández invites us on a journey through Mexico, showcasing what we do best: singing. With his voice and passion, he reveals how singing brings people together and highlights the greatness of our country, making it truly extraordinary. This campaign aims to celebrate Mexico, its culture, its music, and the pride of its people.


  • Client: GNP Seguros
  • Digital/ Offline