Erick Castillo     Art Direction







Advertising Art Director 
and Brand Designer based 
in Mexico City.



























©2025










Imagination Doesn’t Need Words

We created this series of prints to showcase the limitless potential of imagination. And who better to partner with than LEGO, a master at bringing ideas to life.
  • Client: LEGO 


Impossible Fest

The Impossible Fest is a one-of-a-kind celebration that showcases the best of the arts in an extraordinary setting: the majestic Riviera Maya. Over three unforgettable days by the crystal-clear waters of the Caribbean, this exclusive event blends music, dance, and visual arts, offering an exceptional experience in one of Mexico’s most iconic and breathtaking destinations.


Brand Identity


Pet Insurance Campaign

GNP Seguros launched a creative campaign to introduce its new pet insurance, featuring pets as the spokescharacters. Through witty messages, they highlight the importance of protecting your furry friends, connecting emotionally with animal lovers.
  • Client: GNP Seguros
  • Digital/ Offline

*IA generated


Casa Madero Heritage

For this campaign, Casa Madero aimed to highlight its legacy, exceptional quality, and the expertise they have perfected over centuries—long before many historical milestones took place. Through a minimalist, avant-garde, and elegant art direction, we captured the essence of a brand built on history, tradition, and excellence.
  • Client: Casa Madero
  • Digital


Insurance Agents Campaign

Insurance agents, while often a great support, can sometimes be seen as an inconvenience for those with little time to spare. That’s why GNP Seguros launched a campaign to highlight the valuable work of agents and reassure customers that they will always be there for them, unconditionally.
  • Client: GNP Seguros
  • Digital/ Offline
    

Singing Is Living

The renowned Mexican singer and celebrity Alejandro Fernández invites us on a journey through Mexico, showcasing what we do best: singing. With his voice and passion, he reveals how singing brings people together and highlights the greatness of our country, making it truly extraordinary. This campaign aims to celebrate Mexico, its culture, its music, and the pride of its people.


  • Client: GNP Seguros
  • Digital/ Offline




InnovaSec

InnovaSec's graphic identity defines the visual elements that strengthen the brand image and foster an emotional connection with the target audience. This visual identity embodies InnovaSec’s commitment to cutting-edge technology, innovation, and trust. By implementing a consistent visual language, we aim to establish a strong, memorable brand presence that ensures long-term recognition among the collaborators of the company.


Internal Campaign Identity


CMX Cinema

In 2018, CMX Cinema opened in Manhattan, offering a unique experience that would redefine cinema. With an innovative approach, it quickly became the go-to destination to enjoy the latest releases, paired with a curated selection of gourmet food and drinks. An unparalleled movie experience designed for those who seek the best in entertainment and comfort.


Opening campaing, art direction, photo retouching


Cinemex Market

This project was developed to announce the opening of Cinemex Market, the first complex of its kind. A space where moviegoers can enjoy the best food brands in the city while watching a film. With a fun and clever campaign, we built anticipation and introduced a new era of cinema.

Opening campaing, art direction, photo manipulation